Marketing Technologies Product Manager/ Product Owner-NA

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.
Our people are at the heart of our solutions.
They reflect the communities we live in and the world where we do business.
Their diversity is our strength.
We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future.
Our purpose is simple - to deliver a sustainable future for the world through science and collaboration.
If you’re looking for a challenge and meaningful role, you’re in the right place.
About you and this role Dow seeks a skilled and forward-thinking Marketing Technologies Product Manager/ Product Owner (m/f/d), specializing in Marketing Technologies.
The ideal candidate will be a strategic thinker with a deep understanding of marketing automation tools and customer data platforms (CDP).
If you are passionate about revolutionizing marketing processes and creating impactful solutions, we invite you to be a key contributor to our global Commercial Excellence team based out of Midland, MI, or Houston, TX.
Responsibilities Product Strategy and Development: Develop and execute a comprehensive product strategy/roadmap for marketing technologies (automation and CDP products), aligning with organizational goals and market demands.
Consider stakeholder needs and emerging trends.
Manage the product backlog, prioritize use cases/features in collaboration with cross-functional teams (IT, Marketing, Sales), and negotiate trade-offs while balancing resource/budget constraints and conflicting enterprise priorities.
Lead the product development process, ensuring timely delivery of high-quality features and enhancements.
Provide direction on requirements and lead user acceptance testing.
Marketing Technologies Management: Manage and administer marketing automation platforms (e.
g.
, Marketo, Eloqua) and customer data platform (Adobe B2B RT CDP), ensuring optimal utilization, data integrity, and integration with other systems.
Support demand and lead management by designing and implementing automated omnichannel marketing campaigns, including lead nurturing, email marketing, segmentation, and personalization.
Continuously test, analyze, and optimize marketing automation processes and campaigns to improve conversion rates, engagement, and overall marketing performance.
Oversee the collection, maintenance, and segmentation of customer data, partnering with data experts to ensure high data quality.
Process Development and Execution: Define standard processes and templates to establish a Center of Excellence for Program delivery, advocating for these standards across the Global Commercial organization.
Map business processes, create/maintain process documentation, and enforce standards to ensure compliance consistency.
Collaborate with capability peers, operational services team, IT, and business users to ensure the global use of consistent processes and tools, avoiding redundant investments and unnecessary complexity.
Compliance and Governance: Ensure all marketing automation activities adhere to data privacy regulations, industry best practices, and compliance standards, treating data as an asset and privacy as an imperative.
Training and Development: Develop training materials for marketing teams to use marketing technologies effectively, ensuring a high level of proficiency among team members.
Collaborate with businesses, functions, and regions on training delivery and facilitate the adoption of Marketing Automation tools and CDP.
Qualifications A minimum of a bachelor’s degree or relevant military experience at or above a U.
S.
E6 ranking or Canadian Petty Officer 2nd Class or Sergeant.
6+ years in Marketing and/or Technology-related positions with work experience in digital, product management, or technical/business systems project management.
Project management skills, demonstrating the ability to manage multiple teams and stakeholders in a cross-functional environment.
Excellent communication and interpersonal skills, with the ability to create documentation for both business and technical stakeholders.
Solid understanding of change management, agile methodologies, and frameworks.
In-depth knowledge of marketing technology trends, tools, and platforms.
Proven experience as a Product Manager focusing on marketing technologies and best practices in email marketing, omnichannel programs, lead nurturing, and segmentation.
Technical experience with Adobe Experience Platform (AEP), Adobe Real-time CDP for B2B, Adobe Workfront, Adobe Target, SAP ERP data, Microsoft Azure, and system integrations (CRM, ERP, WCM/DAM).
Demonstrated success in bringing new products to market.
Preferred Qualifications Master's Degree in Business, Marketing, Computer Science, or a related field; an MBA is a plus.
Additional Notes For U.
S.
Applicants: A minimum requirement for this U.
S.
based position is the ability to work legally in the United States.
No visa sponsorship/support is available for this position, including for any type of U.
S.
permanent residency (green card) process.
This position does not offer relocation assistance Benefits – What Dow offers you We invest in you.
Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career.
You bring your background, talent and perspective to work every day.
Dow rewards that commitment by investing in your total wellbeing.
Here are just a few highlights of what you would be offered as a Dow employee: Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
Benefits and programs to support your physical, mental and emotional well-being, to help you get the care you need.
.
.
when you need it.
Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning and educational resources to help you achieve your long term financial-goals.
Become a Dow shareholder through various employee stock programs.
Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
Global Paid Time Off (PTO) policies: Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
Paid time off to care for family members who are sick or injured.
Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.
Join our team, we can make a difference together.
About Dow Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications.
Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future.
We operate manufacturing sites in 31 countries and employ approximately 35,900 people.
Dow delivered sales of approximately $45 billion in 2023.
References to Dow or the Company mean Dow Inc.
and its subsidiaries.
Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting www.
dow.
com.
As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment.
We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career.
Further information regarding Dow's equal opportunities is available on www.
dow.
com.
Dow is an Equal Employment Opportunity employer and is committed to providing opportunities without regard for race, color, religion, sex, including pregnancy, sexual orientation, or gender identity, national origin, age, disability and genetic information, including family medical history.
We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
If you need assistance or an accommodation due to a disability, you may call us at 1-833-My Dow HR (833-693-6947) and select option 8.