NAA Polyurethanes Business Communications Manager

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If you’re looking for a challenge and meaningful role, you’re in the right place.
About you and this role Dow has an opening for a North America (NAA) Business Communications Manager to join the Polyurethanes (PU) and Chlor-Alkali & Vinyl (CAV) business with a preferred locations of Midland, MI or Marietta, GA (other U.
S.
locations may be considered).
As the NAA marketing communications manager for PU & CAV, you are responsible for positioning and promoting Dow products, technologies and services to key customers, value chain partners and markets through digital and social media, digital commerce channels, co-marketing programs, media relations, advertising, literature production, trade shows, and customer communications and events.
You will be responsible for the development and execution of NAA communications plans and activities that align to Dow Polyurethanes and Chlor-Alkali & Vinyl key markets which include Consumer, Industrial, Energy Efficiency, Automotive and Sustainability.
It is critical for you to understand content marketing and be comfortable developing and managing digital communication programs; digital marketing approaches to various communication tactics must be well integrated as part of any Communications Plan, taking a very holistic approach.
You will be a member of the PU & CAV NAA Leadership Team (NLT) and will provide council and oversight for regional business communications needs and support internal communications for the commercial director.
You must have a “go-do” mentality, be a driver and solutions-minded individual, as well as a collaborative team member that works well within regional and global teams, across multiple markets and is able to organize, prioritize and execute numerous ongoing initiatives.
This position is part of the global Dow Polyurethanes and Chlor-Alkali & Vinyl (PU & CAV) Public Affairs team and will report to the Industrial Intermediates & Infrastructure (II&I) Global Communications Director.
Responsibilities Serve as a member of and actively participate in NAA Leadership Team (NLT) Develop and support communications for targeted internal and external stakeholders, including strategy and implementation Provide strategic communications leadership to the PU & CAV NAA Leadership Team Coordinate and implement internal and external communication programs for PU & CAV in NAA in line with the overall strategy, allocated budget, and branding guidelines Communicate and collaborate regularly with global PU & CAV communications team to ensure alignment with global market and communications strategies and to leverage and share communications materials and best practices Develop and implement digital plans including content development, updates, literature publishing to websites, email marketing campaigns and social media efforts Organize updates, routing, proof-reading, publishing, and printing/production of both on and off-line collateral (literature, videos, customer communications, etc.
) Manage the distribution of various communications tools and platforms as well as to assist with the production thereof Develop messaging, facilitate creative advertising campaigns, and write communications materials, including public relations materials (press releases, fact sheets, etc.
) Coordinate the organization of key customer events and tradeshows Coordinate supplier and agency activities Manage the NAA PU & CAV business communications budget Skills and Competencies A clear understanding of digital communications and content marketing Knowledge of communications principles Good writing and editing skills within AP Style Guide Advanced communications and message delivery skills, based on clear understanding of target audience(s) Ability to transcend informational writing style to the appropriate audience with emotive, persuasive, and motivational writing Initiative and ability to work and make decisions autonomously Strong execution of key tactical components of a larger strategy Excellent interpersonal and networking skills Strong organizational skills Strong business acumen Ability to perform well under pressure and within budget Ability to positively contribute to a team-building and collaborative work environment Understanding and ability to define business or marketing strategy Translate business strategy into communications strategy Lead cross-functional, cross-geography and cross-business teams Ability to prioritize and escalate among conflicting and large volume of demands Key behaviors include: pro-activeness, initiative, resourcefulness, problem-solving, abundance and ownership mentality, collaboration, bias for action rooted in strategy Qualifications A minimum of a bachelor’s degree in marketing, communications, journalism, public relations, or related fields OR relevant military experience at or above a U.
S.
E6 ranking OR Canadian Petty Officer 2nd Class ranking A minimum of 5 years of relevant experience (i.
e.
, Marketing Communications, Business Communications, etc.
) A minimum requirement for this U.
S.
based position is the ability to work legally in the United States.
No visa sponsorship/support is available for this position, including for any type of U.
S.
permanent residency (green card) process.
Key Prior Experiences Management of various digital communications and social media programs and related measurement instruments (ROI) Develop and implement key communications tactics Supported and executed external events and tradeshows Created and distributed key sales tools (literature, presentations, samples, etc.
) Successful support of a business leader (executive communications skills) Budget management Strategy development and execution Additional Notes Domestic relocation assistance may be available for this role Occasional travel based on business need Benefits – What Dow offers you We invest in you.
Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career.
You bring your background, talent and perspective to work every day.
Dow rewards that commitment by investing in your total wellbeing.
Here are just a few highlights of what you would be offered as a Dow employee: Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
Benefits and programs to support your physical, mental and emotional well-being, to help you get the care you need.
.
.
when you need it.
Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning and educational resources to help you achieve your long term financial-goals.
Become a Dow shareholder through various employee stock programs.
Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
Global Paid Time Off (PTO) policies: Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
Paid time off to care for family members who are sick or injured.
Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.
Join our team, we can make a difference together.
About Dow Dow (NYSE: DOW) combines global breadth; asset integration and scale; focused innovation and materials science expertise; leading business positions; and environmental, social and governance leadership to achieve profitable growth and help deliver a sustainable future.
The Company's ambition is to become the most innovative, customer centric, inclusive and sustainable materials science company in the world.
Dow's portfolio of plastics, industrial intermediates, coatings and silicones businesses delivers a broad range of differentiated, science-based products and solutions for its customers in high-growth market segments, such as packaging, infrastructure, mobility and consumer applications.
Dow operates manufacturing sites in 31 countries and employs approximately 37,800 people.
Dow delivered sales of approximately $57 billion in 2022.
References to Dow or the Company mean Dow Inc.
and its subsidiaries.
For more information, please visit www.
dow.
com or follow @DowNewsroom on Twitter.
As part of our dedication to the diversity of our workforce, Dow is committed to equal opportunities in employment.
We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career.
Further information regarding Dow's equal opportunities is available on www.
dow.
com.
Dow is an Equal Employment Opportunity employer and is committed to providing opportunities without regard for race, color, religion, sex, including pregnancy, sexual orientation, or gender identity, national origin, age, disability and genetic information, including family medical history.
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